VW launches new five-year 'green' plan
China Daily - German automaker Volkswagen is embarking on another long-term commitment to educate the young generation of Chinese about the environment.
Volkswagen Green Future Environmental Education Initiative, a program jointly initiated by the Center for Environmental Education and Communications, under the Ministry of Environmental Protection, and Volkswagen Group (China), is a second five-year "green" project undertaken by the company.
Between 2012 and 2016, Volkswagen Group China, working closely with the environmental education center and Youth Nature and Biodiversity Conservation Union from Germany, will work to bring its "eco-experience" environmental education concept and model to China.
The project has been launched in Chengdu this year and gradually spread across China.
"The construction of a biological civilization is an important focus for China's environmental education and communications," said Jia Feng, director of the center.
"The biological civilization concept emphasizes harmony between man and nature. The seed of this idea is a shift in perspective from that of conquering nature to one of respecting and caring for nature," he added.
According to Jia, the first step in adopting this perspective is to experience nature.
"Promoting the 'eco-experience' environmental education and model in China will help create a favorable social atmosphere for our construction of a biological civilization and facilitate the construction of a national education base," said Jia.
A series of eco-experience activities, including "train-the-trainer" and "green class" programs, have been organized under the Volkswagen Green Future Environmental Education Initiative in 2012.
As the first step of the new project, more than 30 staff from environmental education bases across China completed two days of training in eco-experience theory and practice under the guidance of Youth Nature and Biodiversity Conservation Union experts.
The participants will serve as "seeds" for the project and bring the eco-experience model to their respective bases.
Afterwards, Youth Nature and Biodiversity Conservation Union experts, together with their Chinese colleagues, will lead local students from primary and middle schools to Chengdu's Shixiang Lake scenic spot, where the children will work in teams, closely interacting with the world of natural waters, forests and flora.